How to create a family why statement
By Augusta D'Ambrosio
We __________ so that ____________.
We (verb) ______ (who) _______ (to do what?) _______ so that (who) ____ (verb) _____ (what?) ________.
Augusta & Marcellino D’Ambrosio’s family “why” statement:
How to fill in the blanks:
Coming up with a “why” statement for your family or business is actually a very hard thing to get right! Like any skill you’re learning, learning how to articulate your family vision takes time. We made probably 50 why statements with different words before finally deciding that this one FIT.
My husband and I created our why statement through doing a “Sherwood Fellows” style sprint retreat for a weekend while we were still engaged (my husband started Sherwood Fellows and creates brands and why statements for a living). But since then, we have tweaked much of HOW we live out our family “why”. So it’s a continual process!
Having a why statement for our family has been INVALUABLE in helping us prioritize what’s important and work towards our common vision, instead of getting bogged down in the ever-present business of life and wondering where the time went. Especially now that we have a child and feel like we have to be much more intentional about our time!
It’s made us more into the family we want to be.
I highly recommend it.
(P.S. if you ever want to invest in creating a family value set, hit up Sherwood Fellows. It’s helpful to have someone else guide you through it and write it FOR you, especially since we all have such limited time for these things yet want them / know it would be so helpful. Shameless plug)
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